Cost Per Visitor is a unique pricing model to indicate and measure the success of the advertising campaign. In online marketing, it is quite obvious that the measurability relatively depends on the movement of the online traffic surfing the website. Secondly it orders to some specific lead to generate from the visitors. Specifically Cost Per Visitor is where advertisers pay for the delivery of targeted visitors to the advertiser website.
InMedia Concepts has vast experience in online marketing. Our teams of professionals who are experts in search engine mechanism are specialized in various techniques of online marketing strategies like Search Engine Optimization, Pay Per Click Marketing, Affiliate Marketing and Social Media Marketing.
We are experts in handling any online business with appropriate keywords, ad copies, budget models and marketing campaigns.
The Formula:
Cost Per Visitor = Total Search Spend / Total Visitors
(Expressed in dollars)
With this model one can assess the campaign effectiveness accurately. It shows the effectiveness of the ad campaign and the performance of keywords generated for the campaign. Remember a high Cost Per Visitor is often a sign of an ineffective advertising program.